2020 was the year that upturned public health and advertising, so it is no surprise that health marketing went through a period of flux too. As part of our Health theme, The Drum explored the biggest ad spend shifts in the sector with exclusive research from Nielsen and Kantar.
Over the year, we’ve detailed how footfall and traffic to select mediums migrated. Cinemas were hardest hit, but out-of-home was rear-ended in the most locked-down markets too (although roadside estates stayed strong).
We’ve seen ad spend raced into digital where it could to find the eyeballs on screens and personal Read full story ›
Source: The Drum
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