Founder of ‘The Black Farmer’, Wilfred Emmanuel-Jones MBE arrived on this earth with a mission to change the face of food brands. As part of The Drum’s Agencies4Growth festival, he shared his advice on building a ‘maverick brand’ and how the creative industry can do better when it comes to diversity.
Claiming to be the UK’s only Black farmer, Wilfred Emmanuel-Jones’ brand is an extension of himself, where he took a lack of positive representation as an opportunity to shake things up a little.
Born in Jamaica, Emmanuel-Jones arrived on UK shores in the 1950’s as part of the Windrush Read full story ›
Source: The Drum
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