Was your ad delivered in a brand safe environment and how do you know for sure? With the proliferation of digital media channels and platforms, this is the first question many advertisers need to address even before they look at other campaign metrics, such as reach, frequency, and conversions.
The question of media quality will surely be top of mind for advertisers in 2020, and one of their first concerns should be brand safety. Put simply, our conversation with marketers and their agencies in Southeast Asia reflect a global trend: they do not want their branded content and commercial offers Read full story ›
Source: The Drum
Industry News