It looks as if Yahoo is finally about to go under the hammer after months, if not years, of speculation, and Verizon Wireless is heavily touted as a potential suitor. Add this to the recent musings of AOL’s Tim Armstrong, and the potential for telcos to emerge as a serious force in the digital media sector is clear. The Drum’s digital editor Ronan Shields offers his assessment.
Yahoo as ad tech fodder for a telco?
Yahoo has invited interested parties to submit their initial offers within the next two weeks according to reports, and Verizon Wireless (which Read full story ›
Source: The Drum