By Jenni Baker

As marketers prepare for 2024, we capture the key learnings from The Responsible Marketing Hub with Google to create a CMO checklist for success.

A new future of digital advertising is coming – one that relies on a strong data privacy strategy. From gathering consented data to embracing privacy-centric AI tools to measuring performance and driving a culture of collaboration around privacy, experts have shared pearls of wisdom to help marketers prepare for a privacy-first world on The Responsible Marketing Hub with Google.

Now, as the year comes to a close, we’ve handpicked some of their essential tips and Read full story ›

Source: The Drum