By Kendra Barnett

The division between brand and performance marketing is dead. Just ask the chief marketers of the world’s biggest brands.

This week, marketing, media and adtech experts descended on Miami Beach for the second annual Possible conference – an event that gained buzz after Elon Musk keynoted last year.

On the ground, The Drum spoke with some of the industry’s leading brand marketers about how the role of the CMO is transforming in light of growing economic pressures and rapid technological change.

​

Among the most resounding themes was the idea that marketers of today are required to be more Read full story ›

Source: The Drum