You can barely visit a website nowadays without being bombarded by a cookie pop-up, taking over your screen, asking you to allow or deny permission for a plethora of use cases for cookie data. Although the implementation of these consent management tools is often shabby and over-complex for the end user, the rationale for doing so is extremely important to meet growing consumer expectations regarding their data.
Cookies have changed very little since their conception in the 90s, typically stored within a browser, containing information about your visit to a website. The information, however, is now used far more widely that Read full story ›
Source: The Drum
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