By Ian Darby

Video content has the potential to cut through the noise in the holiday period. But how can advertisers achieve this at scale effectively?

The scale of the shopping opportunity is accelerating in APAC, and consumer expectations are changing at remarkable speed. Shoppers want more from their experiences than mereefficiency. They expect to be entertained, delighted and to receive value in exchange for their attention.

This demand for more meaningful experiences led TikTok to coin the term ‘shoppertainment’, which reflects the need for e-commerce to evolve towards connecting with the emotional needs of audiences.

The size of the shoppertainment market in Read full story ›

Source: The Drum