E-commerce transformed the retail sector by offering convenience and the ability to shop 24/7. Personalised experiences took this one step further, providing one-on-one attention and targeted, tailored offers, treating shoppers as individuals. In the last year, with lockdown forcing millions to shop from their screens, the retail industry can no longer rely on connecting with consumers through physical in-store destinations.
It now needs to re-think its strategy, investing in new tech to create more powerful and engaging online experiences. While online shopping is already well-established, a worrying number of retailers have missed a trick in this respect. It needs to move Read full story ›
Source: The Drum
Industry News