Consumers have always been a pretty confusing bunch from a retailer’s perspective, but now with access to technologies that can enable them to visit five rival stores to compare prices while they are physically stranding in yours, life is even harder for retailers. Andy Boothroyd of HPS Group looks at the growing phenomena of ‘Showrooming’ and ‘Webrooming’ and how the retailer can manage that challenge.
The retail world is full of buzz-terms we hear being used at the boardroom table, at conferences, from analysts, and in blogs. Of particular note are the terms “showrooming” and “webrooming”, both of which are causing Read full story ›
Source: The Drum
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