By Naomi Taylor

The Drum Network talks to Stuart Knight, managing director of Trigger on how experiential marketing can place brands in front of their dream audience. Knight discusses how it’s all about entertaining, misbehaving and leaving people speechless.

What makes experiential marketing so important in this digital age when everyone is so focused online?

Experiential is really coming of age and many brands understand the vital role that experiential has to play as a part of the marketing mix. The ferocious appetite for content and the increasing ubiquity of social media has resulted in the rise of experiential, done properly it delivers meaningful engagements Read full story ›

Source: The Drum