The Drum’s content marketing agency The Drum Works and global marketing agency Stein IAS have won the Film of the Year award for their Cliché Killers series at the UK Agency Awards 2016.
Based on Stein IAS’ book, 101 Clichés, the series features a cast of ad industry leaders discussing the virtues, or embarrassment, of advertising clichés used in B2B advertising.
Launched at the start of summer 2016, the show fearlessly attacks the tired imagery used by big and small brands – from stock shot handshakes to signify profitable deals, to stopwatches, smashed piggy banks, tape measures and beyond.
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Source: The Drum
Industry News