By Lynette Wong

Marketing, advertising and communications is a circus – a Neverland for misfits who get bored easily and love to torture themselves constantly with something challenging, seemingly random and shockingly new – basically, the raw ingredients of creativity and innovation.

In the agency world, every meeting is a Broadway show, every character has a part to play and the circus performance is always-on (long even after the curtains have fallen). This is true around the world from Singapore to Amsterdam, but especially in New York.

In 2018, I was seconded to New York City for one year as part of a Modern Marketing Read full story ›

Source: The Drum