Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The Electoral Commission enlists Channel 4's Gogglebox cast to ensure youths register to vote

on Mar 27, 2015 | 0 comments

By John McCarthy

Channel 4 has launched an ad campaign with the Electoral Commission starring the cast of hit show Gogglebox who explain the importance of being registered to vote in the 2015 general election.

The 30 second ad will launch later today (27 March), during Gogglebox’s ad break at 9pm, for maximum engagement with viewers. In it Goggleboxers Scarlett, Tom, Shaun, Eve and ‘Silent’ Jay share with viewers their experiences of registering to vote and explain why it’s important to be registered to vote.

Gogglebox narrator Caroline Aherne has provided the voiceover which states: “Don’t stay silent, your vote matters – make sure you’re Read full story ›

Source: The Drum