By Kyle O'Brien

SAP is the largest enterprise tech software company on the globe, operating across 180 countries and serving 480,000 customers with technologies ranging from logistics to marketing resources, automation, finance and much more, which makes it difficult to market the entire company based on the specifics of what it does.

Instead, SAP would rather champion the companies it creates software for – those that are doing good for the world – and let them guide the next innovation for the future, according to the company’s global chief marketing officer, Alicia Tillman.

“The companies that prioritize listening to the needs of their customers Read full story ›

Source: The Drum