As the metaverse expands and sits more prominently within a brand’s marketing strategy, Damian Ferrar, senior vice-president, innovation director and global head of Jack X, examines what marketers need to consider around changes to employment. Here, he looks at the emerging opportunities and infrastructural challenges.
The metaverse buzz is louder than a hacksaw. Companies are hiring chief metaverse officers. Metaverse Fashion Week is now a thing, with Dolce & Gabanna launching its virtual fashion collection in Decentraland. Chipotle is regularly serving up virtual burritos on Roblox, and other events and activations like this are becoming ubiquitous.
One opportunity in the metaverse Read full story ›
Source: The Drum
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