By John Glenday

The Honest Company, a personal care products purveyor which prides itself on ethical consumerism, has turned to the Dentsu Aegis Network to fill its vacancy for a new chief marketing officer with the appointment of Shannon Pruitt.

Pruitt served as president of Dentsu’s content agency The Story Lab in her prior role, accumulating a wealth of experience in the realms of integrated, omni-channel marketing, brand-building and brand story creation.

These skills are highly prized by Pruitt’s new bosses, who include co-founders Jessica Alba and Chris Gavigan, as they seek to improve their brand marketing, Read full story ›

Source: The Drum