By amit bapna

Indian independent agency Thinkstr’s cofounder Satbir Singh shares the pros and cons of work-from-home creativity and what goes into making a major brand campaign during the pandemic.

Fresh from the success of launching a major campaign push for Trucaller, the reality of creating talked-about advertising from home isn’t as easy as it seems, says Singh.

“Independent agencies, mostly small in India, do not have the safety-net of core global clients or network support. Ironically, that also means there is no pressure to take evasive action like downsizing your team which otherwise is a heart-breaking event in smaller, closely-knit systems,” says Satbir Singh, Read full story ›

Source: The Drum