A dainty pink Gaelic football supposedly designed to get women into the sport sparked a sexism row on social media this week – but the drive intentionally controversial to raise awareness of Ladies Gaelic Football, which is now sponsored by Lidl Ireland.
The ‘Ladyball’, promoted itself as “specially designed for a lady’s game” with its “soft touch, eazi [sic] play and fashion driven” performance. It angered many social media users who called it out for sexist marketing.
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Giving the drive some weight (or fuelling the flames) was the endorsement of former Irish international Gaelic footballer Read full story ›
Source: The Drum
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