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The launch lowdown: liquor, leaks and vegan revolt

on Nov 30, 2018 | 0 comments

By Alexis Eyre

There’s something in the air. No, it’s not love, nor Christmas cheer, or even the direct result of climate change*. It’s the aftermath of a month packed with launches good, bad and everything in between.

*Remember, it’s a Chinese hoax.

Waitrose rallies behind vegans, its magazine editor decides to kill them

Having just relaunched as Waitrose & Partners, the retailer wasted no time muscling into hostile territory. In an attempt to topple Tesco’s meat-free monopoly, W&P launched the first range under its new ‘Partners’ banner: ‘Free From’. And it made sense. Although Tesco’s ‘Wicked Kitchen’ range caused Read full story ›

Source: The Drum