Britvic CMO Matt Barwell, former Burton Biscuits CMO Stuart Wilson and Sainsbury’s director of planning and propositions Mark Given were among the 16 members of The Marketing Society honoured with the Fellowship of The Society award in London yesterday (25 August), an accolade currently held by the likes of Sir Martin Sorrell, Sir Stuart Rose and John Hegarty which acknowledges bold and inspiring leadership in the industry.
Speaking with Marketing Week on the keys to being a top marketer, Barwell said that great leaders need to have talent, understand strategy, provide training and consumer insight and be “obsessed with creativity”.
He added Read full story ›
Source: Marketing Week
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