By Fernando Pellizzaro and Jean Zamprogno

David Agency is well versed in winning awards. It ranked joint-sixth most-awarded agency worldwide in this year’s World Creative Rankings and second in the US. After a quieter award year thanks to the pandemic, its executive creative directors reflect on why they’ve never seen awards as the goal but a consequence of doing great work.

The culture of awards doesn’t impact our work at David, because we don’t see awards as the goal.

Instead, we see them as the consequence of doing great and relevant work. And that’s the reason why we’ve had some great results recently, being named Agency of Read full story ›

Source: The Drum