By Zahra Hasan

Last week, Ofcom announced that it would be granted new powers to regulate advertising on social media. Considering the first Facebook ad went out in 2005, this has been a very long time coming.

The government is planning to set the directions of the regulations and will allow Ofcom to adapt and draw up the details. For this to work smoothly, there will need to be a lot of deeper understanding of the nuances of the platforms, as well as smooth collaboration between all parties involved.

Before this ruling was announced, platforms were tasked with self-policing the organic and paid content they Read full story ›

Source: The Drum