The marketing industry is an exciting and challenging place to be at the moment. Disruption faces all industries as a faster rate and the marketer is at the pointy end, right in the fray with the customers driving the change and mounting higher expectations day after day.
To lead in this environment requires specific skills and, as The Marketing Society launches its Marketing Leaders Programme Asia 2018, The Drum asks some of the most prominent marketing leaders… what does it take to be a marketing leader in 2018.
First to answer the questions is Richard Bleasdale, managing partner, Asia Pacific, Read full story ›
Source: The Drum
Industry News