By amit bapna

How has the celebrity endorsement game changed in India, in the wake of the pandemic, and going forward what could it look like? The Drum speaks to Aviral Jain, managing director of global advisory firm Duff & Phelps to find more

Across the globe, the celebrity endorsement industry has been one of the most fashionable, high-decibel, and lucrative categories, until it got hit by the pandemic. According to a KPMG report, “A Year Off Script,” the Indian M&E sector is expected to contract by 20% in FY21 to INR 1,402 bn, with segments like TV, print and film impacted the Read full story ›

Source: The Drum