By Staff Writer

What does it take to be a great creative? Tough one.

Is it attrition? Sounds a little dull. Fear? Bit obvious. Rule-breaker? They’re actually the creatives I hate – well, the self-titled ones, anyway.

My mind spins back through the people I’ve worked with, learnt from, competed against – looking for a common thread. Got it.

I think what makes most of the great creatives great is the inherent belief that whatever the problem, the pressure, or the timing, there is always another great idea just waiting to be hatched – the well never runs dry.

When you work for people who have it, Read full story ›

Source: The Drum