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The Recording Academy 'plays' New York City through AR leading up to Grammys

on Jan 26, 2018 | 0 comments

By Kyle O'Brien

The Grammys are returning to New York City for the awards’ 60th anniversary. In an industry first, the Recording Academy has debuted a short film that documents how the city transformed into an augmented reality musical instrument.

The Grammys, along with long-time creative partner TBWAChiatDay, installed sophisticated software, multiple cameras and an augmented reality screen into a specially outfitted Uber to play New York City like an instrument. Triggered by the people and objects outside the window, thorough next-generation computer vision software as the vehicle moved along each route, musical notes played and graphics flashed on Read full story ›

Source: The Drum