Founder and CEO of Radix Collective Nicole Jordan thinks that public relations is undergoing disruptive shifts largely driven by the booming freelance, or independent, movement. In a three-part series, she examines how this movement is impacting PR as we know it and why she believes the independent PR market segment will emerge to become an industry lynchpin in the next ten years.
Love it or hate it, PR is an important business function. Its influence is broad and deep reaching and comes in many shapes, be it in-house representation, consultant or external agency. For a majority of my 20 years Read full story ›
Source: The Drum
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