We are a species that thrives on imagination. Having a dangerously deep conversation with friends or getting into a heated discussion on something we hadn’t previously considered of importance is vital for expanding our outlook and generating varied ideas. However, in the working world, we often shed these fantasies and get stuck into our job, discussing only top layer issues like margins, marketing strategies and creative campaigns.
Hitting targets is imperative in keeping a company afloat, but isn’t asking provocative questions what keeps our creative minds ticking and allows us enough perspective to make better business decisions?
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Source: The Drum
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