Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The slow death of brand loyalty and the rise of functionality

on Sep 26, 2016 | 0 comments

By William Lidstone

In the last few weeks, Amazon has launched its Dash service in the UK. The small, Wi-Fi enabled device allows you to re-order specific products from Amazon at the touch of a button.

By extending its ‘One Click’ technology (first patented back in 1999) into a number of low-cost connected devices, all sorts of household products – from shampoo to toothpaste to washing powder, can be replenished instantaneously. Amazon claims to have 40 brands signed up so far.

The idea itself isn’t new. As I recall, that accolade belongs to Red Tomato Pizza’s connected fridge magnet, which launched in 2012. Read full story ›

Source: The Drum