Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The Sun was forced to register as a leave campaign group over £96k Brexit poster

on Nov 30, 2016 | 0 comments

By John Glenday

The Sun newspaper was forced to register as a leave campaign group after the tabloid splashed out £96k on a ‘BeLEAVE in Britain’ pull-out poster exhorting readers to use their vote to exit the European Union just a week before the referendum.

The unprecedented step was taken by publisher News Group Newspapers to comply with rules laid down by the Electoral Commission which regulates campaign spending. The Sun was one of the most pro-Brexit papers editorially but as the poster was designed for display it fell under the commission’s purview.

At a stroke this catapulted the paper into one of the largest Read full story ›

Source: The Drum