According to the first year of data from Kantar Twitter TV Ratings (KTTR), which launched in October 2014 and tracks more than 30 channels in the UK, the event generated 2.01 million tweets – 24% more than the next most tweeted about show: the Eurovision Song Contest 2015, with 1.63 million tweets.
The 2014 MTV Europe Music Awards and last year’s Children in Need also rank highly in terms of tweets, illustrating how powerful one-off events can be at driving engagement. It also demonstrates how effective brands’ advertising can be if it succeeds in harnessing this interest with synchronised TV Read full story ›
Source: Marketing Week
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