By Julie Seal

Julie Seal believes there are two types of creative directors in this industry: those that build and those that break. Be a builder argues Julie.

I was plucked out of the agency’s local pub to be the copywriting half of a team; this was a total punt by the CD. I barely have any recollection of any creative direction happening, but I’m sure it did. I would have been defensive (oh, ADHD, you are my gift and downfall), eager to learn, and keen to get it right and do better.

Later creative directors varied between cold and blunt, preferring steely judgment to Read full story ›

Source: The Drum