By Jon Williams

The Liberty Guild’s Jon Williams reflects on how the ad industry can better overcome its freelancer aversion. Soon.

It may be a New Year, but advertising still hasn’t changed much in decades. Same old, same old. That so many creatives are now leaving the industry shouldn’t come as a surprise. That so few are joining should worry us all. The traditional agency set-up has done nothing to look after its current staff or make itself attractive to fresh talent and is now paying the price.

Costs have been out of control for years, but agencies still have to get rid of Read full story ›

Source: The Drum