UK government initiative Think, tasked with raising awareness of road safety issues, has come under fire from cyclists angered by a new ad that has been accused of wrongly blaming a cyclist for a collision with an HGV – in addition to making light of the incident.
The group, funded by the department of transport, debuted a graphic ad on Monday (26 September) designed to show the dangers of cyclist collisions with HGVs. It commences with hard-hitting visual metaphors depicting the collisions.
Cyclists: Don’t get caught between a lorry and a left hand turn. Watch and share our Read full story ›
Source: The Drum
Industry News