By The Drum

Winning The Drum Awards for Social Purpose in the Brand Partnership category was a campaign by Ogilvy for MyDawa and the Kenya Red Cross. Here is the award-winning case study.

In Kenya, over 280,000 accident-related injuries occur every year. Failing road infrastructure and poor maintenance has led to some of the most severe traffic congestion in Africa, and with only 400 ambulances nationwide serving over 54 million citizens, it can take over two hours for emergency medical technicians (EMTs) to arrive at the scene.

With no response lanes for emergency services, these delays have significantly lowered the chances of survival (which Read full story ›

Source: The Drum