By Matt Boffey

Every Wednesday, London Strategy Unit’s Matt Boffey reads one of the most influential books from the world of innovation, marketing or creativity so you don’t have to. In today’s Booknote, he runs the rule over Nicholas Carson’s 2015 page-turner Marissa Mayer and the Fight to Save Yahoo.

Why have we chosen this book?

Because there are a wealth of lessons to learn from Yahoo’s chaotic journey from darling of the dot com era to an old-school giant teetering on the edge of irrelevance. One such lesson is understanding the binary nature of internet acquisitions. Yahoo’s aversion to risk meant it negotiated itself Read full story ›

Source: The Drum