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This week we're reading: 'The Village Effect: Why Face-to-Face Contact Matters' by Susan Pinker

on Sep 30, 2015 | 0 comments

By Matt Boffey

Every Wednesday, London Strategy Unit’s Matt Boffey reads one of the most influential books from the world of innovation, marketing or creativity so you don’t have to. In today’s Booknote, he reviews Susan Pinker’s ‘The Village Effect: Why Face-to-Face Contact Matters’.

Why have we chosen this book?

Because despite the fact we’re communicating more than ever, we’re having fewer and fewer meaningful interactions. Humans have evolved to be highly social animals, but our electronic devices are starting to interfere with our biological need for human contact. Continuing down this path means more than missing out on pints down the local pub – Read full story ›

Source: The Drum