By Rebecca Stewart

Reed Krakoff is the designer and creative credited with making Coach cool again. Now he’s working his magic at Tiffany’s as its first chief artistic officer.

Faced with challenge of making the blue-hued jeweller relevant for the Instagram generation, while protecting its rich heritage, he’s experimenting with fresh ways to showcase and market the “effortless luxury” he believes it embodies.

“That’s the best way to describe the Tiffany brand because it has the intrinsic commitment to traditional luxury values,” he explains, “but at the same time it’s much more understated and much more what I see as an American take in Read full story ›

Source: The Drum