By John Glenday

Britain’s broadband market is braced for a shake-up following the introduction of tighter advertising restrictions which will force providers to be clearer on the full costs of complicated contracts – following widespread criticism of past practices.

Until now suppliers have been to free separate out the cost of a monthly line rental from their costs but must now package all costs within a single all-inclusive monthly bill in accordance with demands from the Advertising Standards Authority.

Welcoming the change ASA chief executive Guy Parker said: “The effect should be a real positive difference in how consumers understand and Read full story ›

Source: The Drum