Australian advertising equality movement, shEqual has set its sights on regulatory and legislative change in a bid to achieve greater gender equality in advertising.
ShEqual, which was created by Women’s Health Victoria (WHV) in 2020 as part of its commitment to improve the health and well-being of all Victorian women, aims to connect the advertising industry, consumers, regulators and government to demand better representations of women.
To date, ShEqual has focused on raising awareness of sexism and gender inequality in advertising through research studies, surveys and regular newsletters highlighting ads that harm gender equality.
However, Linden Deathe, project manager at shEqual, told The Read full story ›
Source: The Drum
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