By Alexis Ng

Oreo’s famous 2013 Super Bowl Twitter ad was one of the most iconic moments in social media marketing. The power went out during the halftime show, and Oreo tweeted an ad that said: “You can still dunk in the dark.” This opportunistic marketing play is still being deemed as best-in-class years later.

How Oreo achieved this was not a secret. Most marketers know that being timely and responsive on social media is critical because relevance is essential in the crowded online space.

Oreo’s moment at that Super Bowl exemplifies the importance of timeliness, relevance and creative agility.

Social media marketing is Read full story ›

Source: The Drum