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Tiny Toast takes its campaign launch way outside the (cereal) box

on Aug 30, 2016 | 0 comments

By Kyle O'Brien

“It looks like little pieces of toast, which is way more convenient than just standing farther away from your regular sized toast.” –Stephen Colbert

That late night joke introduced many people to the newest General Mills cereal to hit the shelves in 15 years – Tiny Toast. Colbert was smitten enough with the boxed product – mini-toast-shaped cereal bites available in real fruit-flavored blueberry and strawberry – that he brought on Chance the Rapper and Skrillex to do a Tiny Toast remix rap.

Jimmy Fallon also had a joke about it, and the cereal even got a thumbs up review Read full story ›

Source: The Drum