Strategists should give poetry a try in 2025. Shook’s Gemma Moroney rhymes off the reasons why.
“An insight’s like a joke.” To laugh at a joke is saying, “I recognize myself in that.”
Both quotes I’ve picked up along the way in my magpie-way. Both are correct, in my opinion. And no doubt why absolutely loads of creatives seem to have done a stand-up comedy course. Whether through choice or company-wide training.
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Source: The Drum
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