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To promote Early Man, Aardman goes after sponsors unacquainted with Hollywood

on Feb 12, 2018 | 0 comments

By Katie Deighton

A sofa workshop, a yogurt brand and a property developer may not be the kind of companies usually associated with the bright lights of movie marketing, but it’s the very obscurity of DFS, Yeo Valley and Landsec that led Aardman to choose them as partners for its latest release, Early Man.

Aardman, famously, wasn’t born in the shadow of the Hollywood sign; it set down roots in Bristol, where it’s still based more than 30 years later.

As the studio progressed from creating five-minute shorts for Channel 4 to crafting box office smashes such as Chicken Run and The Curse of Read full story ›

Source: The Drum