By Russell Parsons

This was McKinsey’s conclusion in January 2015 when they reported that companies in the top quartile for gender diversity are 15 percent more likely to have above average financial returns, increasing to 35 percent more likely for ethnic diversity. The study concluded that every 10 percent increase in gender diversity at UK Board level led to an equivalent 3.5 percent increase in EBIT.

So, it’s clear: a diverse talent pool has never been more important to commercial success, now and in the future.

To achieve this, the rules of engagement need to radically change. I believe brand owners and advertisers should Read full story ›

Source: Marketing Week