By Drum Network

Sally Hansen, America’s number one nail brand, has been a longstanding supporter of the LGBTQ+ community and partner of charity powerhouse GLAAD. This year, to celebrate Pride, Sally Hansen partnered with GLAAD ambassador and American singer, actor, dancer, choreographer and YouTube sensation Todrick Hall for a series of album Watch Parties on Instagram.

Creative agency Cult created a social content campaign including boomerangs, videos and stills for Sally’s Hansen’s primary social channels – Facebook, Instagram and YouTube. These were distributed by Sally Hansen, Todrick Hall, GLAAD and Ulta Beauty to further reinforce the partnership.

Cult also created a series of colour Read full story ›

Source: The Drum