During Advertising Week Europe, The Drum ran a panel session with a group of marketing and communications professionals from the little discussed element of the industry, the marketers and PR professionals that promote the agency sector.
On the panel was DigitasLBi international chief marketing office, Gareth Jones, Persuasion Communications founder, Jane Austin, Bhavna Mistry, director of Velvet PR and Hester Bloch, former global marketing director of AKQA who offered their advice and insight into how best to promote and deal with marketing services agencies.
Here are some of the main insights that panel came back with:
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Source: The Drum
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