Traffic peaks for publishers hindered by brands’ short-term planning

By John Glenday

A shift to short-term planning

• The state of the industry poll found 37% of publishers are confident that commissions will hold up over the holiday period, but 62% voiced concerns that short-term planning is becoming more entrenched.

• 43% of publishers also reported a dip in campaign spending and 37% have found that they are required to be more responsive to fit the needs of clients.

• Another trend picked out is a shift in how advertisers spend on campaigns, with 46% of publishers observing an increase in flat fee paid placements and 37% witnessing an increase in requests to pay via commission.

• The vast majority Read full story ›

  Source: The Drum