By the drum

It’s almost time for the annual Britain’s Got Talent final, one of the TV highlights of the year from a media brand that continues to maintain a highly loyal audience. Niki Macartney, planning director at Southpaw, looks at some tricks that all brands can use to make sure that they maintain their brand loyalty.

At around this time every year the British armchair nation wait with baited breath for the Britain’s Got Talent finals and it made me think, how does a brand continue year-on-year being successful? How do they maintain their competitive edge? How do brands find ways to continue Read full story ›

Source: The Drum